Inclusion and belonging are fundamental to Qurate Retail’s success. As we bring together diversity of all kinds, the result will be innovation for our customers, our communities, and our team.
David Rawlinson II, President and CEO Qurate Retail, Inc
Unlocking the Power of Our Diversity
We are committed to providing an inclusive community that ensures equity and a sense of belonging for every team member, business partner and customer experience we offer – leveraging the power of diversity in all its forms to continuously exceed expectations and innovate for growth.
We believe this is the right thing to do. We know that a culture of inclusion and belonging fuels engagement and creativity, leading to better business performance and stronger communities.
We recognize this is a journey, and we embrace the responsibility to drive meaningful impact to empower our teams, our partners, and the communities in which we live and work.
DE&I Strategy
Taking a Holistic Approach
In order to create an inclusive environment that invites, values and leverages different perspectives and backgrounds, we have developed a comprehensive DE&I strategy that aims to increase diversity, elevate inclusion and belonging, and embed equity throughout the organization. At QRG, we strive to be a great place to work for all, and our holistic approach to embed DE&I into the fabric of our organization helps us realize that aspiration. Our DE&I strategy maps out our four strategic pillars which focuses on how we will achieve our goals:
- Our People Build a highly skilled and engaged workforce that reflects our diverse global customer base. We do this by embedding DE&I into the full talent experience to create intention at every moment of choice.
- Our Culture Establish inclusion and belonging as cornerstones of our culture, enabling us to leverage our diversity and deepen our connections. This includes building DE&I acumen and awareness through learning opportunities, and ensuring our practices and processes support an equitable workplace for all.
- Our Consumers & Marketplace Infuse DE&I practices into all areas of our business, leveraging the diversity of our teams to drive more consumer inclusivity, identify untapped markets, innovative approaches, and new opportunities.
- Our Communities Embrace our responsibility to champion empowerment and belonging and to drive impact in our communities. This includes empowering team members globally to support the causes they care most about.
Qurate Retail Group’s Diversity, Equity, and Inclusion Goals and Commitments
Qurate’s DE&I goals, first launched in 2021, reflect our commitment to ensure that all team members feel free to bring their authentic selves to work every day; and that every member of our community feels welcomed and valued, with equal opportunity to grow and develop. Our commitments span to improving diverse representation in leadership, investing in our collective learning and awareness, and how we better reflect and serve our external communities. These goals set the direction and aspirations for how we will leverage DE&I as our differentiator to be a best place to work for our global team members, and the shopping destination of choice for our customers.
Increase diverse representation in our supervisory and leadership roles
By 2023, achieve gender parity (50% women) at the director+ level worldwide. |
Achieved |
By 2025, 25% of leaders to be members of underrepresented racial/ethnic groups. |
In Progress |
By 2025, double percentage of Black and Hispanic/Latino leaders to 12% and 10%, respectively |
In Progress |
Develop inclusive leaders who are accountable for DE&I results
By 2021, all leaders to set DE&I goals for their areas of responsibility. |
Achieved |
By 2022, all leaders assigned training on inclusive leadership, microaggressions/allyship and anti-racism/racial equity. |
Achieved |
Advance inclusion and equity for our teams, customers, and communities
By 2022, all 25,000 team members assigned training on unconscious bias, microaggressions/allyship and anti-racism/racial equity. |
Achieved |
By 2025, rank in the top quartile for DE&I on team member engagement survey. |
Achieved |
Elevate underrepresented businesses and products to invite a broader consumer base
By 2021, develop and implement a vendor/supplier diversity program. |
Achieved |
By 2025, spotlight 500 underrepresented small businesses. |
Achieved |
Hold ourselves accountable by being transparent on our efforts and progress
By 2021, publish first Corporate Responsibility Annual Impact Report, including DE&I updates. |
Achieved |
Team Member Resource Groups
Our Team Member Resource Groups (TMRGs) are voluntary, company-sponsored, team member-run groups that serve as culture and business catalysts. They share common interests aligned with our QRG business objectives fostering inclusive communities and advancing a culture of belonging for all.
TMRGs around the world continue to deliver creative, engaging, and inspiring programs, led by a passionate and dedicated group of volunteer leaders. In recognition of heritage months and days of observance, our TMRGs host keynote speakers, panel discussions with team members and vendor partners, cultural celebrations, and encourage team members to join in supporting non-profit organizations advancing causes that matter to their community.
Our TMRGs
Each TMRG is open to all team members, including those who identify as members of a particular community and those who are interested or want to learn more and/or be allies.
Affinity Focus | TMRG Name |
---|---|
Age | Age (China Sourcing Team) Our Stage (QVC Germany) |
Asian American and Pacific Islander | REACH (Representation & Equity by Advocating the AAPI Community, with Hope for Humanity) |
Black | BELIEVE (Black Employees Leading in Inclusion, Education, Vision, & Engagement) (QVC US & HSN) |
Faith and Religion | InterFaith |
Gender/Women | C.H.A.N.G.E (Creating Headway & Normalizing Gender Equality) (QVC UK) Gender (China Sourcing Team) Gender (QVC Japan) Gender Empowerment (QVC Germany) ItAlly (QVC Italy) Women’s Initiative Network (WIN) (QVC US & HSN) |
General | Empowered Team (Global Business Services in Poland General (QVC UK, QVC Italy, & QVC Japan) |
Hispanic/Latinx | ALMA (Advancement of Latinx Mission & Advocacy) (QVC US & HSN) |
LGBTQ+ | Rumore (QVC Italy) LGBTQ+ (QVC Japan) Pride in Me (QVC UK) QRG Proud (QVC US & HSN) Queer & Allies (QVC Germany) |
Mental Health | Every M;nd Counts (QVC UK) Mental Health (QVC Japan) Mental Health (China Sourcing Team) |
Parents and Caregivers | BaLaNCE (Balancing Life's Never-ending Challenges Effortlessly) |
People of Color | B.R.A.V.E (Backgrounds Represented & Valued Everywhere) (QVC UK) Colorful Q (QVC Germany) Multiculturalitá (QVC Italy) Ethnicity+Age (QVC Japan) |
People with Disabilities | Ability (QVC Italy) Accessibility Allies (QVC UK) Disability+Age (QVC Japan) SQUID, INC. (Supporting Qurate Individuals with Disabilities, INCluding those who support & love individuals with disabilities) Together With & Without Disabilities (QVC Germany) |
Social Origin | UMatter! (Your origin counts!) (QVC Germany) |
Veterans | Vets@QRG |
CEO Action for Diversity & Inclusion
Mike George, President and CEO, Qurate Retail, Inc., has signed the CEO Action for Diversity & Inclusion, the largest CEO-driven pledge to advance diversity, equity, and inclusion in the workplace. More than 1,600 CEOs, representing leading companies and organizations worldwide, have signed the pledge and are using their collective voices to promote meaningful change on this important issue.
Civic Alliance
Civic Alliance is a non-partisan group of businesses working together to build a future where everyone participates in shaping our country. Our CEO signed the 100% In for Democracy initiative from Civic Alliance in 2020 calling for safe access to the polls for all voters to ensure every American has a voice in our democracy.
Awards & Recognition
We’re honored to be recognized for our efforts in fostering inclusion and belonging within our workplace, and beyond.
- 2025 Equality 100 Award: Leader in LGBTQ+ Workplace Inclusion (Human Rights Campaign Foundation)
- 2025 America’s Most Responsible Companies (Newsweek)
- 2024 Best Place to Work for Disability Inclusion (Disability:IN)
- 2024 HBCU Top Supporter (Career Communications Group)
- 2024 Civic 50 Greater Philadelphia
- 2023 Best Employers for Women (Forbes)
- 2023 America’s Greatest Workplaces for Diversity – QVC & HSN (Newsweek)
- 2023 America’s Greatest Workplaces for Parents & Families – QVC (Newsweek)
- 2023 America’s Most Innovative Companies (Fortune)
- 2023 American’s Most Responsible Companies (Newsweek)
- 2023 Top 50 Noteworthy Companies (DiversityInc)
- 2023 Bloomberg Gender Equality Index
- 2023 Most Menopause Friendly Environment Award Winner – QVC UK
- 2023 Top Employer – QVC UK, QVC Italy
Qurate Retail Group Releases 2023 Global Contribution Summary
July 12, 2024: Qurate Retail Group generated $33.8+ million for more than 1,423 charities worldwide according to its newly released 2023 Global Contribution Summary
Qurate Retail Group Recognized on Newsweek’s America’s Most Responsible Companies 2024 List
December 18, 2023: Qurate Retail Group has been recognized on Newsweek’s list of America’s Most Responsible Companies 2024.
QVC and HSN Launch New Black-Owned Brands During Black History Month
February 24, 2023: New Black-owned and -founded businesses are available to shop year-round across QVC and HSN
Team Members Across Qurate Retail Group Named 2023 BEYA Modern-Day Technology Leaders
February 16, 2023: 22 Qurate Retail Group team members were honored at 37th Annual Black Engineer of the Year (BEYA) STEM Conference